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Shop Marlboro Tax Rewards Program To Launch On Marlboro Day For Residents

Marlboro residents can begin signing up for the program at the Economic Development Committee tent at Marlboro Day.

Marlboro residents are close to enjoying the benefits of the Shop Marlboro Tax Rewards program.

Registration for the program begins at Marlboro Day, where the Economic Development Committee is inviting residents to visit their tent, learn more about the program and get free registration cards.

Stay connected with the Marlboro-Colts Neck Patch Facebook.

The program is a part of the Shop Marlboro initiative to keep residents shopping in Marlboro. Residents will .

The program offers flexibility to business owners, who choose their own percentage of each purchase which will be applied to municipal taxes for individual residents.

Marlboro residents will receive free Shop Marlboro cards, courtesy of Investors Bank. When that card is registered, each resident can log on and track their purchases as well as how much money has been allotted to their block and lot.

JosephGhabourLaw August 14, 2012 at 07:33 PM
FYI: For every for every $100 spent locally, $68 is put back into the local economy vs. $43 with chains/non-local business. http://solenow.org/2012/03/300/
gregg linder August 15, 2012 at 10:50 AM
This is nothing more then a savings account for the consumer. The consumer actually loses 20% on their money thru administrative and bank fees over the year. The consumer and town would be better off giving the money immediately back to the consumer to spend right away. Their is no benefit only a 20% loss.
Soccer mom 12 August 15, 2012 at 12:54 PM
HIDDEN AGENDA ALERT. Gregg you own a coupon magazine in town. You charge $500 to $1,000 a page for merchants to advertise. Clearly you are afraid that you will lose business to a program which is really inexpensive to merchants. I use coupons, but my family doesn't. They will however carry a township card. That will save me money every time they shop in town. If stores would automatically give a % off every time I shop, then you would be right. But that does not happen because unless you produce a promotion coupon, you will always pay full price. So exactly what are you talking about? You don't have to participate in this program. But I do like having a choice...and so do my friends. Good job to the township administration.
Ralph Marinello August 15, 2012 at 01:20 PM
How does the Math work there? Do you have details on the program not posted? If true would be an interesting development. Please share
Kaitlyn Anness August 15, 2012 at 01:24 PM
Ralph, we published an article detailing some of the principles of the program after the Economic Development Committee introduced it to business owners in town. http://patch.com/A-vB93 Hope this helps!
FINCREDIT August 15, 2012 at 01:55 PM
Ralph, the Township will issue property tax cards to its property owners. When they shop in town, at participating establishments, the property owner produces its Shop Marlboro card along with the regular payment for goods and services (either cash or credit). The card is then processed by the merchant and a percentage of the sale goes to credit your property taxes. So the more you (and your family) shop in Marlboro, the more property tax credits you will accumulate toward your tax bill. The rebate percentage is decided indipendently by each merchant at the time of their enrollment in the program. The answers to all of your questions, including examples, may be found on www.propertytaxcard.com under the FAQ section. Best regards.
Concerned resident August 15, 2012 at 06:06 PM
If the store has coupons. Can you still use those too? The bottom line of what you actually gets calculated? What is Gregg talking about? Do you put money in an account or is this just a way to track like a supermarket discount card?
FINCREDIT August 15, 2012 at 11:16 PM
Can you use both a coupon and the card? It is entirely up to the merchant. Most merchants, however, do not accept multiple offers. You shop at a local retailer participating in the program with an 8% tax credit rebate. Your bill comes to $100. Your tax credit on the purchase is $8. The $8 is then collected form the merchant and deposited it in an escrow-type account. Before the township issues the new tax bill in June, we will transfer your $8 to the township for the benefit of your tax bill. So if your tax bill is $10,000 a year and you and your family accumulate $4,000 by shopping at local participating businesses, your new tax amount due for the coming year will be $6,000. After you register your card on www.propertytaxcard.com, you will be able to review your property tax credits that you and your family accumulate as you shop in town. When you login to your account, you may also review the list of businesses participating in the Shop Marlboro Property Tax Reward program and the related percentage provided to you in the form of property tax credit. For more information, please read the FAQ page on www.propertytaxcard.com. You may also email us at Admin@propertytaxcard.com . Thank you.
Forced To register August 16, 2012 at 10:16 AM
Fincredit - That is a ridiculous example. I doubt anyone is going to spend $50,000 dollars in Marlboro. So, your $4,000 credit is a bit unrealistic.
FINCREDIT August 16, 2012 at 01:59 PM
Thank you for your note. With my comment, I tried to simplify numbers. However, I beg to differ on your on your assessment, because the benefits could be even higher than $4000 if people focus on shopping in town. Let me explain: Family of 4 shoppers (four cards, all connected to the same tax bill) Restaurants: $15,000 yr (approx. $300 a week). Net Rebate 12% to 15%: $1,800 tax credit Fast food /To go (Pizza, Chinese, Bagel store etc): $5,200 yr (approx. $100 a week). 12% to 15%: $600 Shopping: $12,000 yr (approx. $1,000 a month). 3%: $360 Dry Cleaning: $600 yr ($50 a month), 8% : $48 Gas: $10,000 yr (approx. 200 a week), 1%: $100 Special projects (one time capital improvement expenses-additions, pool, roof etc), Dance classes, Yoga and exercise, Tutoring, Pool company, Wholesalers (the EDC is working on a large wholesaler in town), Family entertainment, Jewelry stores, Pet services, Farms, Professionals (the list goes on and on).
Ralph Marinello August 16, 2012 at 02:02 PM
Any way you cut it, even a reduction of $20 or $30 annually, is $20 or $30 less, as a homeowner I'm paying in property taxes. My initial question was really directed at the comment regarding fees. The 20% loss comment. But thanks for all the feedback! I know we at Stewart's will be active advocates and participants.
FINCREDIT August 16, 2012 at 02:03 PM
In addition, we are negotiating participations of non-competing businesses such as utility companies (both gas and electric), professional sport teams, amusement parks, ski slopes and other destination venues which do not compete with local merchants but still provide a tax credit to Marlboro residents. It is very inexpensive for businesses to participate (practically free). It is also free for residents and free to the township. The Mayor has stated on several occasions that participation by businesses and residents is totally voluntary. Being aware the high level of professional ethics of the EDC members and township officials involved in this program, I can assure you and anyone who is reading this that no one is forced to participate. If you have different information, please call our office and we will be pleased to address. Regards.
FINCREDIT August 16, 2012 at 02:39 PM
Not sure Ralph but he may have been referring to program management fees. Say you, the merchant, participate with an all-in rate of 15%, 12% goes to your customer's property tax bill, 3% is held for program management fee (that would be 20% of the all-in rate). Management fee includes expenses related to the web portal, tracking rebates, customer and merchant services, bank fees in connection to ACH merchant accounts etc etc. There is no cost to the Twp or to the customers. I hope that answers your question, Regards.
gregg linder August 17, 2012 at 08:02 PM
Soccer Mom 12 HIDDEN AGENDA ALERT. NOT Yes we own several local direct mail publications called SHOPAHOLIC. This will not affect our business. We also own other businesses in the area that could benefit from this program. However the comment was that the CONSUMER loses 20% on the actual money being allotted to the tax rebate program. If a consumer spends $100 at business Abc and they offer a 20% discount, The consumer will put $20 immediately in his or her pocket. They could take that immediate $20 savings and go to the dollar store or carvel in town and put that money back into the local economy IMMEDIATELY. With the TAX REBATE CARD that same consumer will only see $16 1 year later. Where is the benefit. THIS is SHOP MARLBORO less 20%. Whats to say that the savings at the end of the year will be spent back into the local community. This could also prevent shoppers from outside the community from shopping in Marlboro because there is no benefit to them. What happens when other towns start to adopt this program and everyone shops their town. Their is not enough residents in Marlboro to support just Marlboro business. There is a cost to the local business owner. If the business owner does not have the proper equipment it could cost several hundred dollars to obtain. Whats to prevent Manalapan business owners from offering larger discounts to Marlboro residents to steer business away.
gregg linder August 17, 2012 at 08:32 PM
Instead of the discount going in your pocket today. The town allocates your savings to a savings account in your name to be used towards your taxes less 20%. Its your money. see comment below.
Marlboro Mann August 18, 2012 at 02:53 PM
REVISED What I want to know is whether the fortune teller and short stay motel is part of the program? Lets face it, other than the supermarkets, there are no businesses worth patronizing on a regular basis. How much fast food and peroxide can we spend on?
FINCREDIT September 07, 2012 at 12:12 PM
Approximately 20 businesses so far. As the program gains popularity, we anticipate close to 150-200. We have people currently visiting every shopping centers in Marlboro. Regards.
jon September 08, 2012 at 10:47 AM
Other then mayor's and deputy mayors friends like la piazza and Stewart's who else is signed up. How do we get the list. Only 20 in a month sounds like a BUST. HOW DOES ANYONE EVEN KNOW ABOUT THIS PROGRAM. Very few business owners showed up at the meeting and most there had concerns and were not interested.
FINCREDIT September 08, 2012 at 01:03 PM
Thank you for your comment. We have over 20 fine businesses and we just scratched the surface. Merchants love it because there is practically no cost to them. There is no cost to the township because the cards have been paid for by Investors. We would be pleased to address all your questions, if you come to the EDC booth tomorrow - Marlboro Day - where we look forward to distribute thousands of cards so that homeowners may finally start accumulate property tax credits. As for merchants day we had about 100 merchants and it was a total success. Regards.
jon September 09, 2012 at 11:19 AM
Why haven't those 100 merchants who attended the meeting sign up if it was such a success. Who are the businesses that are involved. So what you are saying is the EQUIPMENT for the business owners is FREE. Because at the meeting we were told it was a few hundred dollars if we didn't have the proper equipment. Doesn't the magnetic strip on the back of the cards that you are giving out have to match the business owners equipment. Are you with the EDC or with the Processing company.
jon September 09, 2012 at 11:24 AM
Has Marlboro township signed up for the program. They could offer a discount for all the programs they recently increased in price and give discounts on REC camp and other REC activities like the swim club.
FINCREDIT September 09, 2012 at 12:02 PM
Hello Jon. Thank you for your comment. I sense a lot of negativity in your comments and I would like to fix that if I can. Keep on answering you in this forum will continue to create controversy. Therefore, I invite you and all the readers to come to the EDC/Shop Marlboro booth today, Marlboro Day. I will answer all your questions and concerns. We want you to feel comfortable with the program and to participate either as a merchant or as a homeowner. If you are still skeptical after we speak, then the only think we can do is wish you all the best. If you cannot make it, you can always call our office (732) 946-0919. Good luck.
jon September 09, 2012 at 12:18 PM
Comments by you are very misleading. Is there a cost to the business owner if he does not have the proper system. Does the business owner have to by the equipment from you and what is the cost. Does the consumer lose 20% of the discount like stated in someones comment above from the transaction which i assume is your fee. Is marlboro township involved in the program.. People who are interested need to know the real facts Thanks
FINCREDIT September 09, 2012 at 04:12 PM
Jon, I am not sure what you are saying. I think you are not aware of the facts and your comments are simply to attack our program. plus you are insulting Marlboro people who can make up their own mind about the program or can call us fro any clarification. Everything is spelled out in our web-portal. I invited you to come and visit and to call us. We can no longer engage in conversation because one thing is to have constructive criticism, one thing is to be bitter and disrespectful. I invite you once again to visit with us at our booth or to call our office. Chances are you will do neither. Good luck to you and your business.
Marlboro Mann September 09, 2012 at 05:10 PM
Gentlemen, lets look at this logically. On paper it is a wonderful program, but there are not enough variety of businesses to support its concept. Earlier in this post, someone gave a dopey example that a typical family would have to spend close to 20k eating out and patronizing restaurants and fast food. This is not the real world. Marlboro has a terrible mix of businesses. Loads of restaurants, fast food and sandwich shops, nail salons, a fortune teller, a short stay rate motel and boutique businesses like the Euro boutique which are pricey and a one shop buy. The only way to rack up credits is through stores like Shoprite, A&P and Costco and who is to say that they will be participating? Manalapan has a terrific mix of stores between Symmes and Freehold Road, but this program will die on the vine because of the terrible business mix. Anyone agree or disagree?
jon September 10, 2012 at 09:34 AM
Fincredit Nobody is being disrespectful to you or the residents of Marlboro. Nobody is saying the idea of a tax credit is bad. What is being said is that your comments of no cost to the business owner is misleading. I asked a few simply questions and you you still refuse to give any answers which would educate the business owner and consumer. Instead of going around to the business owners yourself on Marlboro day you sent TAC volunteers to the booths to give out cards and try to explain the program to people. As soon as marlboro residents find out they are losing 20% of the savings and business owners have to shell out a few hu.dred
jon September 10, 2012 at 09:36 AM
Dollars for the equipment the program will fall by the wayside
jon September 10, 2012 at 09:39 AM
Fincredit Nobody is being disrespectful to you or the residents of Marlboro. Nobody is saying the idea of a tax credit is bad. What is being said is that your comments of no cost to the business owner is misleading. I asked a few simply questions and you you still refuse to give any answers which would educate the business owner and consumer. Instead of going around to the business owners yourself on Marlboro day you sent TAC volunteers to the booths to give out cards and try to explain the program to people. As soon as marlboro residents find out they are losing 20% of the savings and business owners have to shell out a few hundred dollars the program will not survive.
jon December 29, 2012 at 01:07 PM
Where is the program today 5 months later. According to the EDC only 1500 of the 40000 residents are signed up and only 40 businesses out of the 800 in marlboro are signed up as well.

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